{"id":23274,"date":"2026-02-25T09:19:18","date_gmt":"2026-02-25T08:19:18","guid":{"rendered":"https:\/\/www.roomsketcher.com\/?p=23274"},"modified":"2026-05-08T11:42:53","modified_gmt":"2026-05-08T09:42:53","slug":"arden-estates-real-estate-success-story","status":"publish","type":"post","link":"https:\/\/www.roomsketcher.com\/blog\/customer-stories\/arden-estates-real-estate-success-story\/","title":{"rendered":"How Arden Estates Stands Out With RoomSketcher"},"content":{"rendered":"

\u201cThere were at least two cases where we won clients because we let them use RoomSketcher to design their new house or extension.\u201d<\/p>\n\n

Blog<\/a>, <\/span>Customer Stories<\/a><\/div>\n\n\n
\"Jon<\/figure>\n\n\n\n\t\t
\n\t\t\t\"Sean\n\t\t\t
\n\t\t\t\tBy<\/span>\n\t\t\t\tSean Montebello<\/a>\n\t\t\t\t
\n\t\t\t\t\tPublished February 25, 2026<\/span>\n\t\t\t\t\tUpdated May 08, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n
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Jon Whitehead is careful not to credit the success of his real estate agency Arden Estates to a single factor. Presentation does play a major role though, and he's confident RoomSketcher has directly helped him to win clients.<\/p>\n\n\n\n

When Jon launched Arden Estates in 2010, he was entering a property market where presentation standards were surprisingly low. Floor plans were often forgotten, photography was hit or miss, and marketing felt like an afterthought.<\/p>\n\n\n\n

More than fifteen years later, Arden Estates has grown into a market leader across the UK\u2019s West Midlands. From the beginning, Jon credits that success to one thing above all else: putting marketing quality first.<\/p>\n\n\n\n

We sat down with Jon to understand how his agency uses floor plans and RoomSketcher as a core part of its strategy.<\/p>\n\n\n\n

\"One<\/figure>\n\n\n\n

Standing Out in a Crowded Market<\/h2>\n\n\n\n

Today, Arden Estates has six branches focused on selling medium-high-end residential properties, with listings regularly exceeding \u00a31 million ($1.4 million).<\/p>\n\n\n\n

Back in 2010, however, Jon saw a clear gap in the market.<\/p>\n\n\n\n

\u201cWhen we started in 2010, property marketing was poor,\u201d Jon explains. Most listings lacked floor plans, had poor quality photos, and no videos.\u201d<\/p>\n\n\n\n

\u201cI\u2019d never been an agent before starting Arden Estates, so I researched what \u2018good\u2019 looked like and set that as our baseline,\u201d he said.<\/p>\n\n\n\n

A Marketing-First Approach<\/h2>\n\n\n\n

Jon focused on delivering better presentations for a better customer experience. He trained in professional property photography and prioritized clear floor plans and high-quality visuals.<\/p>\n\n\n\n

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\u201cWe offered both 2D and 3D floor plans, and professional photography without extra charges. That made us stand out.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\"RoomSketcher<\/figure>\n\n\n\n

Their strategy extended to the way their offices were set up. Unlike traditional high-street agencies, Arden Estates didn\u2019t have window displays and felt more like a small, welcoming caf\u00e9. Moving offices away from high-streets also meant that they became a destination for clients, rather than one of ten agents in a row.<\/p>\n\n\n\n

Why Arden Estates Chose RoomSketcher<\/h2>\n\n\n\n

Arden Estates initially used Metropix for floor plans, but around ten years ago Jon made the decision to switch to RoomSketcher as \u201cMetropix felt dated.\u201d<\/p>\n\n\n\n

RoomSketcher won out because it was \u201ccleaner, more modern, and we could colour-code to our brand.\u201d<\/p>\n\n\n\n

RoomSketcher makes it easy to make branded floor plans<\/a>. You can set up customer profiles and styles for consistent and professional results, each time.<\/p>\n\n\n\n

Jon\u2019s decision was part of a broader commitment to upgrading marketing quality rather than solving a single problem. Since then, RoomSketcher has been used on every property across all branches.<\/p>\n\n\n\n

Using RoomSketcher Daily<\/h2>\n\n\n\n

At Arden Estates, floor plans are created in-house by the photography team, which includes four to five trained staff members. Every listing includes a RoomSketcher floor plan, used consistently across the website, property portals, and printed brochures.<\/p>\n\n\n\n

RoomSketcher\u2019s intuitiveness made adoption easy.<\/p>\n\n\n\t

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